Movim • Bro boost: women find LinkedIn traffic ‘drives’ if they pretend to be men

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The Guardian

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The Guardian

people 416 subscribers • The need for independent journalism has never been greater.

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Bro boost: women find LinkedIn traffic ‘drives’ if they pretend to be men

news.movim.eu / TheGuardian • 22 November

Collective experiment found switching profile to ‘male’ and ‘bro-coding’ text led to big increase in reach, though site denies favouring posts by men

Do your LinkedIn followers consider you a “thought leader”? Do hordes of commenters applaud your tips on how to “scale” your startup? Do recruiters slide into your DMs to “explore potential synergies”?

If not, it could be because you’re not a man.

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