Prefer to listen about this topic in audio format? Then be sure to check out this deep dive conversation.

Recently celebrating 15 years, Lüllepop , the Berlin-based fashion house, has fearlessly pushed the boundaries of latex couture. Founded by Cathleen Reinheckel, and with further development from André Gawanka, the brand has consistently challenged the preconceived notions surrounding latex, transforming it from a material often relegated to niche markets into a symbol of sustainable luxury and avant-garde design.

Did you know that Latex24/7 has its very own YouTube channel? Subscribe now for instant access to upcoming shiny latex clothing content.

View this post on Instagram

A post shared by Lüllepop Latextil Couture (@luellepop_latextil_couture)

Reinheckel’s background in textile and clothing technology, honed at the BSZ e.o. Plauen, is evident in the innovative techniques employed by Lüllepop. The brand masterfully blends laser-cutting and knitting to seamlessly integrate latex with other fabrics, creating garments that are as comfortable as they are striking. This meticulous approach not only showcases the versatility of latex but also underscores Lüllepop’s dedication to slow fashion, with each piece being handmade with an emphasis on quality and longevity. It’s clear that the brands goal is to highlight the versatility of latex clothing. “Through continuous experimentation and a deep conviction for this material,” the brand comments, “we have been able to contribute to showing latex in a different light – a small step on a long road ahead.” We’re definitely here for that!

View this post on Instagram

A post shared by Lüllepop Latextil Couture (@luellepop_latextil_couture)

The brand’s commitment to sustainability has always been deeply ingrained in its DNA. Lüllepop uses vegan, natural latex, a conscious choice that aligns with the brand’s ethos of environmental responsibility. This dedication to ethical practices elevates Lüllepop beyond just a fashion label; it’s a movement towards a future where style and sustainability coexist harmoniously. Since its inception, the brand has championed latex as a high-fashion fabric, challenging preconceived notions and pushing creative boundaries.

View this post on Instagram

A post shared by Lüllepop Latextil Couture (@luellepop_latextil_couture)

Lüllepop’s designs are characterized by bold silhouettes, intricate detailing and a playful juxtaposition of textures. The brand’s signature Latextil Couture line exemplifies this approach, offering modern reinterpretations of classic pieces with an edgy, yet sophisticated twist. Similarly, the Knitted Latex collection seamlessly marries traditional craftsmanship with innovative materials, resulting in unique garments that are both comfortable and visually captivating. Their latex earrings , for example, were a unique and innovative latex accessory which helped to open up new avenues for the business.

View this post on Instagram

A post shared by Lüllepop Latextil Couture (@luellepop_latextil_couture)

As Lüllepop celebrates this milestone anniversary, the brand continues to push the envelope, demonstrating that latex, when approached with vision and expertise, can be transformed into garments of exceptional beauty, sophistication and enduring style. We wish them well for the next 15!

For more about the exquisite designs from Lüllepop be sure to check out their website at https://luellepop-design.de .

For all the latex clothing and fashion news be sure to check Latex24/7 regularly.

Prefer to listen about this topic in audio format? Then be sure to check out this deep dive conversation.

With the launch of a new latex clothing brand comes challenges. What is the target audience going to be, which styles and garment types will you include in your collection and, most importantly, what will be the ethos and aims of the brand? These are questions that, if not decided on early, can often be the downfall of aspiring designers and couture brands. Newly formed latex fashion brand Insatiable , however, has chosen to focus on this outlook and are clearly aware of the direction they wish to take with its innovative and fashion-forward designs. We recently spoke to the team behind Insatiable as their journey into the world of latex fashion commences.

Did you know that Latex24/7 has its very own YouTube channel? Subscribe now for instant access to upcoming shiny latex clothing content.

“Insatiable is a high fashion luxury latex-wear brand created for anyone not afraid to stand out”, the brand immediately told us – a clear vision already front and centre in their aspirations. “The house focuses on innovation, originality and inclusivity while our clientele is fearless, courageous and daring”, the team continued to highlight to us, elements which are very clear in the launch of their first collection. “Our Signature collection showcases 16 brand new pieces which are great to be used as full looks, mixed in with your already existing latex or styled with other traditional fabrics – the options are limitless”, a concept we can get right on board with.

But it’s not just the range of garments launched with a new collection which can ultimately decide if it’s a hit or a miss. Quality is essential in the manufacture of any latex garment and this is high up the priority list for Insatiable. “Highest quality craftsmanship and state of the art pattern cutting helps us to create garments that bring out the best in every wearer”, Insatiable commented to us. “It’s about ensuring that the resulting outfit is a piece of impeccable latex couture.”

We were keen to find out more about the history of Insatiable, and their overarching attitudes which will serve them into the future and allow the brand to grow. “After years of experience, the brand was created in 2024 to bring something new to the latex market and challenge the already existing conventions”, the team highlighted to us. The conversation continued, and, for a brief moment, it was almost like we were speaking to a doppelganger. “To a lot of people, latex is still an alien and strange material but mainstream conceptions are changing with its growing popularity. We want to make latex even more accessible by creating modern and fashion-forward designs that are easy to wear and style with any outfit.” Well Amen to that!

Insatiable are aiming to take that accessible approach whilst including individual detailing and a level of distinctiveness with which to differentiate their garments. The brand aims to make “designs which also utilise trademark branded metal wear and custom zippers, unique to any other latex brand out there”, and it’s clear that this passion for individuality will help them to stand out from an ever-expanding market.

With the launch of the Signature SS25 collection, Insatiable drew on a deeply personal experience. “This collection was inspired by cancer bereavement and the subsequent need to bring awareness to the often confused and conflicting emotions it evokes”, the brand informed us. “The collection shows that elegance and beauty can be one and the same with harshness and pain, combining deep hues, bold cutouts and sharp metalware with a soft, elegant and beautiful aesthetic”, elements which are instantly clear in the launch of the range.

Their bold first collection, one which shows a level of experience and quality which many latex designers take years to accomplish, features an exciting variety of garments, including tops, skirts, mini and midi dresses, gowns, leggings, and other pieces, all crafted with high-quality materials and meticulous attention to detail. Be sure to check out the Insatiable Studio website on studioinsatiable.com and Instagram profile @insatiable_studio for more details.

For all the latex clothing and fashion news be sure to check Latex24/7 regularly.

After the shock news in January 2023 of the sudden closure of Yummy Gummy Latex , owner Rebecca Allsop had always planned (and hoped) to find a designer to revive the business and continue the legacy which she had started. With over a year and a half now passed since this announcement, the Yummy Gummy name will live on as the coverted brand will shortly be re-launching with new owners. Both Allsop and the new owners Yuki and Ruka of Se’tyo were kind enough to speak to us about the past eighteen months and their hopes and dreams for the future.

Have you followed the Latex24/7 Instagram page yet? Be the first to hear about new articles and content straight from your IG feed. Head over to our IG page to follow us.

The brand was frequently in attendance at the worlds biggest latex fashion events

After a decade of creating some of the most iconic and highly respected latex sheeting and clothing which has graced catwalks and events galore, the latex clothing industry and community were left shocked and saddened by the cessation of trading of Yummy Gummy. An outpour of messages and comments reached owner Rebecca and the level of public support was beyond anything she could ever have imagined. “The messages were unbelievable!”, Allsop commented, “I didn’t realise how much Yummy Gummy meant to people! It was mind-blowing what a huge impact it had on people I had never even met. It was obvious Yummy Gummy had become so much more than just sheet latex and I think removing that creative option in people’s life and being so honest about my reasons for stepping away really pressed the abandonment and loss buttons in many. People told me they were crying along with me as they watched the video, it was an emotional time.” With the loss of huge stocks of liquid latex, due to an unusually cold period (even for the UK), which the Yummy Gummy designer used to create her brand’s unique and eye-catching latex sheeting, Rebecca knew that the time was right to close this chapter in her life. “I was happy though, it was a huge relief and I had time to focus on my studies without being overwhelmed, I knew it was the right thing for me. I did a lot of introspection and the part where all the emotion was, was in the potential that Yummy Gummy still had and that I wouldn’t be the one to help realise it.”, the emotion and memorites still clearly strong with her.

Yummy Gummy have become synonymous with creating some of the most iconic latex sheeting and clothing over the past decade

It was clearly both this sentiment and the reaction from her customers and the community which gave Rebecca the encouragement and inspiration to search out new owners. “It needed a new owner who could take it to its new potential, and show off all the designs I had created but never made into clothes”, she told us. “The potential for more pioneering designs and the joy of sharing it with others was what caused me the biggest grief.” Rebecca noted, her focus clearly on the customers, as it had been during the entire time Yummy Gummy was trading. Throughout the next few weeks and months, she held onto the hope that the brand could re-launch and that the ‘physical’ side of the business would find a new home. “I was happy to let it go but it felt unsatisfactory to take the tables to the tip and get money for scrap, there was more to it than that, and it would have been so final, there would truly be no more Yummy Gummy. So I waited and prayed a bit longer, and the patience paid off!”

Rebecca Allsop has been the owner of Yummy Gummy Latex since the brand launced in 2013

After a number of failed attempts to sell the business, either through disagreements in the plans of potential new owners or Allsop knowing that they would not continue the legacy she had created, Yuki and Ruka of Se’tyo came forward and Rebecca knew they were the logical choice to sell the brand to. “They were keen! Enthusiastic! And they weren’t just one person, they already had thought through how they were going to make it work. We were aligned in mind, they knew what Yummy Gummy meant to me and the fan base.”, Rebecca commented. “They took their time to find the right workshop and for us to write a personal contract. I appreciated their down-to-earth honesty and authenticity.”, this again something which Yummy Gummy had always been known for.

Yummy Gummy Latex is Leipzig Bound

So, what about the new owners? Yummy Gummy will shortly pass over to Yuki and Ruka, who have successfully been running bespoke latex clothing brand Se’tyo. “We planned to set up a design label for some years, although the original focus was on fashion, and not on materials. But getting the right stuff turned out quite challenging, which is why we decided to set our brand Se’tyo up slightly differently”, the new owners told us, as they continued to talk about their involvement in the industry. “Probably it would be surprising if we would have had no contact with latex before, wouldn’t it? Both of us have been part of the scene for several years and designed and produced our outfits ourselves from the very start. We are happy to now be able to share this passion with all of you.”

Yuki and Ruka of Se’tyo, who have purchased Yummy Gummy Latex

“We expected that someone would be interested in Yummy Gummy quite quickly, but prepared a little space for sheet production for our needs as part of the business concept.”, with a clear expectation to be producing their own latex sheeting for their apparel. After an initial first attempt to purchase Yummy Gummy, the pair tried a second time. “But, you know, sometimes things get their own dynamic in growing and so, Yummy Gummy is going to move about 900 kilometres to the East. We [Yuki and Ruka of Se’tyo], are Leipzig based. While Ruka has a master in cutting and bespoke tailoring, Yuki has experience in working with latex, what we see as a perfect match for letting the spirit of Yummy Gummy come back and grow even further.”, the Se’tyo owners told us.

It was originally the intention to find a UK buyer for the company (something which Rebecca was very passionate about pursuing) so it clearly speaks volumes about the confidence and value which the current owner places on Yuki and Ruka. “I knew the location wasn’t what I wanted but the people for sure were exactly what was needed for Yummy Gummy.” Rebecca told us. “They will be able to make clothes in-house rather than using freelancers. They also have their own plans and are creative people and master tailors in their own right. Yummy Gummy will not go unchanged, leaving it in their capable hands I cannot expect them to be me, act like me and have the same creative vision as me. They will give it their own twist with everything I had and all the knowledge I can give them. I look forward to seeing where they take it.”

So what appealed to Yuki and Ruka most about taking over Yummy Gummy?

“Actually, we have been customers too, for a number of our own projects. We loved the colours and endless possibilities in patterns, Rebecca offered. It was a pleasure to work together with her. We miss those times a lot, but we are very happy about the ability to bring all those colours back to the latex world.” And so are we. It was obvious that the new owners held the brand in as much a high regard as many of its other customers, and this formed a large part of their decision to purchase the brand. “There might be several reasons [the brand is regarded so highly], but the most obvious and important is the endless possibilities it offers for latex sheetings. Our designs have always relied on this variety, which is never reached with standard products from other sheeting manufacturers.”

It’s clear that after speaking to Rebecca, Yuki and Ruka, they intend to keep the original spirit of Yummy Gummy alive. “For the beginning, we want to bring back the set of products, Yummy Gummy once offered”, the Se’tyo owners informed us, “We then want to add our own ideas and designs, as we believe there is still a lot you can do with latex. It’s kind of a playground and we are very much looking forward to using all of it.” As well as maintaining the Yummy Gummy latex brand the pair are keen to incorporate their recent purchase into other designs, “Also, as we introduce Yummy Gummy as part of our fashion brand Se’tyo, we want to introduce unique and personalised designs, beyond the borders of what is commonly known as possible. Fashion will be an important part too and we might even have more focus on that than YG had before, but we will continue on both, outfits and customised sheeting.”

The Handover

During the handover period, Rebecca will be working closely with Yuki and Ruka to ensure a smooth transfer, something which all three of them were keen to embrace. “Both of us have some experience with latex and sheets” Yuki and Ruka noted, “but how could we have gained the amount of knowledge and feeling for sheet production Rebecca has gained in ten years? This part might be the most important to ensure a constant quality of products for our customers. Plus, it’s not about a contract or about a boring business sale. It’s more about a passion we all share and so all of us will do our best for you!”

Despite this, they are under no illusion about the road ahead and the inevitable challenges they will encounter. “Besides the usual and countless challenges which setting up a business means, we think it is a lot about bringing it back to regularly running production. On the one hand, there are a lot of changes in suppliers and we might face some limitations on available pigments. We are already in talks with some suppliers, but there still is a long way to go. On the other hand, we are facing a massive increase in material cost within the last two years and we will be forced to start with significantly higher prices than we all were used to. We could easily say that everything got more expensive, but for us, it is very important to keep the products as accessible as possible. The acceptance of this is nothing, we can influence alone.” It’s clear that both Yuki and Ruka are excited about these challenges and, with Rebecca onboard (at least in the short term), we’re sure some of these hurdles will become a little less bumpy.

And what are the new owners most looking forward to? “Well that can only be the unlimited possibilities of colourful effects of this fantastic material”, the pair responded. We couldn’t have put it better ourselves!

What Does the Future Hold?

Yuki and Ruka are clear about the re-launch of Yummy Gummy. “We’re gonna re-launch in steps. We hope to be able to sell the first items in Autumn, but will surely have a wide selection online around Christmas. However, we expect some limitations by the start and hope to have the full range of products online by next spring.”

And on the future of the brand, and what’s next, it’s only right that the final word comes from Rebecca. “It’s a huge relief that all that work wasn’t for nothing, I get personal closure and not an emotional trip to the tip. Seeing the impact my closing had on people personally, there is now a chance for it to blossom into something even more beautiful.”, as Allsop continues to praise the new owners and to talk about her legacy, “I knew that they would be able to understand the principles of latex sheet making so, in the not-so-distant future I can walk away into the sunset with no regrets and no looking back, my new, slightly less shiny, life beacons To give people the option of flexing their creativity and exploring their kinks without feeling like it’s too black and scary and keeping the option of “everyday wear” latex alive”. (amen to that!)

Here at Latex24/7 we wish both Rebecca, and Yuki and Ruka well in the future.

To keep up to date with updates about Yummy Gummy Latex be sure to check back here at Latex24/7 often and follow YG on Instagram , Twitter and Facebook and Se’tyo on Facebook and Instagram .

What are your memories about Yummy Gummy Latex? Do you own any YG outfits? Let us know in the comments section below.

For all the latex clothing and fashion news be sure to check Latex24/7 regularly.

Recently launched latex brand ElinHarness have been making waves recently over on their YouTube channel and the Ukrainian brand sat down with us latterly to talk about the brands ideology.

Did you know that Latex24/7 has its very own YouTube channel? Subscribe now for instant access to upcoming shiny latex clothing content.

Speaking exclusively to Latex24/7, owner and designer Elin of ElinHarness , described her ethos for the new business, “The brand’s concept is based on allowing the individual character of the wearers to shine through high-quality, comfortable, and functional latex outfits. We craft a variety of pieces to enable individuals to find models that truly correspond to their personalities, match various occasions and tastes.”, the passion and keenness for this clearly coming through in the designers words. “ElinHarness collections feature classic outfits as well as sets of club-style outfits for going out and spicier models for creating seductive ensembles for more private use.”, Elin continued, “Such a variety of offerings allows bringing the best experience to latex clothes enthusiasts, both seeking interesting options to elevate their stylish look and newcomers who are just discovering latex as a unique way to express their individuality.”

ElinHarness is an quickly developing Ukrainian brand specialising in producing its own range of latex outfits and accessories, such as dresses , lingerie , tops, corsets , bodysuits , skirts , leggings , stockings, socks , gloves , and masks . To create its high-quality products, the brand uses certified latex of 0.25 mm and 0.4 mm thickness, originating from Great Britain.

Browsing through the brands extensive website it’s clear to see that ElinHarness products boast well-thought designs, eye-catching silhouettes, and a rich colour palette, ranging from semi-transparent to metallic tones. They also provide customers with a range of size options to ensure that latex outfits perfectly complement the natural contours of various body types.

The ElinHarness designer clearly has high-aspirations for the brand as it “launches new collections 3-4 times per year and has thousands of satisfied customers in many countries, as we deliver products worldwide”, Elin informed us, continuing to talk about the lorded reviews they receive, “The company uses clients’ feedback as a powerful inspirational and motivational tool, as well as valuable insights for improving their work and enriching their product line.”

Be sure to follow the brand over on their Instagram , Facebook and YouTube channel . And be sure to check out YouTuber LittleFitDevil reviewing several garments .

For all the latex clothing and fashion news be sure to check Latex24/7 regularly.

Designer and creator of fashion-centric latex clothing, Tox Latex , has clearly started 2024 as they mean to carry on with the launch of their new online store, making the brands meticulously made latex apparel available for purchase to a wider audience easier than ever.

Did you know that Latex24/7 has its very own YouTube channel? Subscribe now for instant access to upcoming shiny latex clothing content.

The Canadian based latex fashion brand was launched after Tox Latex owner and founder Lena, in pursuit of the perfect latex dress, hesitated to order online. “That fear sparked a mission to create a space where clients can confidently indulge in fetish latex fashion with the assurance of impeccable fit and quality”, Lena explained to us as she spoke exclusively to Latex24/7. Concentrating on classic, timeless designs which are both elegant and sensual, Tox aims to “celebrate diversity, creating clothing for all genders, embracing individual identities”. With fans including latex fashion advocate Jheanelle Corine , Tox has already gained a following which is the envy of many other independent designers.

The “Heather Dress” is one example of the garments sold on toxlatex.com , as worn by Jheanelle Corine

Up until now, orders have been taken via the brands social media channels. Lena commented to us regarding her “thrill to share the exciting news of the official launch of the brand-new website!”, a fact that was borne out as she continued. “It has been a labour of love as a solo business owner, managing both production and website creation presented its full-time experience. However, the journey has been immensely rewarding, and I am beyond delighted to see the Tox digital home come to life. Having invested significant time and effort into this project, the website truly reflects the passion and dedication that fuels Tox Latex. Navigating through it is easy, providing customers with an enjoyable shopping experience.”

Must-have latex accessories such as gloves, via toxlatex.com This O Ring Bra oozes confidence, now available from toxlatex.com

The website features many of the designers most popular womenswear, menswear and unisex designs including bodysuits, underwear, dresses, skirts, shorts, tops and accessories. For the perfect finish and shine, Tox also sell a variety of Vivishine latex care products.

Latex staples such as the Skater Skirt are now available from toxlatex.com Part of the “Heather” range, this versatile top is on sale at toxlatex.com

Lena is especially proud of the live chat option, she noted to us “I am particularly thrilled about the live chat option! Now, while customers shop, if they have any questions or simply want to chat, I am just a click away as I want to be there every step.” It’s clear to see that she sees this as the next step in the evolution and growth of the Tox brand, as our conversation ended with these words from Lena. “Launching this website fills me with a sense of freedom and gratitude. It marks a new chapter for Tox Latex , and I am eager to see how it becomes a part of any latex lovers’ journey.”

We wish her, and Tox Latex, the best of luck!

If you’d like to check out the new website, and maybe find your perfect latex outfit for 2024, be sure to head over to https://toxlatex.com .

To find out more about some of the incredible latex designs from Tox Latex be sure to check out Tox Latex Unveiled: Jheanelle Corine’s Guide to the Perfect Mini Skirt .

For all the latex clothing and fashion news be sure to check Latex24/7 regularly.

Founded back in 2011, by Josie and Nick, Mico Couture Latex have been at the forefront of latex fashion and clothing since the conception of the brand. After a total of 18 years in the industry Nick has taken the decision to leave the business and we sat down recently with Josie to talk exclusively about the future of the brand.

Did you know, you can now keep up to date with all the latest latex fashion news from Latex24/7 via the Google News App? Just head over to our publication or search "Latex24/7" in the app on your smartphone or tablet.

“Nick was the more level headed of the two. The voice of reason.”, explains Josie, “And with Nick leaving for pastures new I’ve taken the decision to re-brand. Therefore Mico Couture will become ‘Northern Rubberworks’ and will be opening its factory doors ready for trade on the 6th of October. Northern Rubberworks has rebranded, is relaunching, and is ready to reveal new innovations in fetishwear, post-fetish, and rubberist lifestyle to the world from the industrial wastelands of West Yorkshire.”

Speaking exclusively to Latex24/7 about the rebrand it’s clear that Josie has a clear understanding of the newly re-launched business, and its direction she aims to take the brand to over the coming weeks and months. With clearly defined inspirations from that such as John Sutcliffe’s Atomage forming the basis of Northern Rubberworks, Josie told us how she “seeks to unite the old school with her fresh creative vision to truly push the boundaries of indecency. Latex lovers everywhere can look forward to something very special from me and Northern Rubberworks”

Abbie Belt

Talking about the type of products we can expect, the Northern Rubberworks owner explained, “expect pure, unhinged filth now that I am left unattended and am free to create directly from the deep, dark depths of my impure mind. I aim for ‘Authentic Northern Rubberism'”

With many years experience of working in the industry we’re sure that Northern Rubberworks will continue to be a huge success.

Devil Tail

Find out more about the brand at https://northernrubberworks.com and on their Instagram profile .

New Packaging

For all the latex clothing and fashion news be sure to check Latex24/7 regularly.